The 'Time to Smell the Flower' artwork unveiled at Sepideh Cinema

On Friday evening, the twelfth of Tir, a billboard unveiling ceremony titled "Time to Smell the Flowers" was held in front of Sepideh Cinema on Tehran's Enghelab Street. Iranian news agencies IRNA and Defapress described this billboard as Iran's largest, erected during a period that coincided with the start of farewell ceremonies for Seyyed Hassan Nasrallah (whom IRNA referred to as the "martyr leader"). At the same time, Mehr News reported separately on the unveiling of a Western project featuring Wes Anderson and Bill Murray at Paradise Cinema, though the connection between these two events was not explicitly clarified in existing coverage.

• The unveiling ceremony took place on Friday evening, the twelfth of Tir, on Tehran's Enghelab Street in front of Sepideh Cinema.
• IRNA and Defapress called this billboard "Iran's largest," but none of the sources mentioned its exact dimensions.
• According to IRNA's account, the unveiling coincided with the start of farewell ceremonies for Seyyed Hassan Nasrallah.
• Mehr News, alongside reporting on the billboard, also covered the unveiling of the "Western project" featuring director Wes Anderson and actor Bill Murray at Paradise Cinema, which other media outlets did not address.
• The billboard's title is "Time to Smell the Flowers," and its location was announced as in front of Sepideh Cinema on Enghelab Street.
• News agencies IRNA, Mehr, Mizan, IRIB, Defapress, and Khabaronline all covered this unveiling, but none provided information about the creator or creators of the work, the commissioning body, or production costs.
• The subject or image used in the billboard was not described in any of the existing coverage.
• The duration of the billboard's display or any planned relocation schedule was not mentioned in any source.. Coverage difference: IRNA and Defapress explicitly emphasized the simultaneity of this unveiling with Nasrallah's farewell ceremonies and its contextual significance, while Khabaronline, Mizan, and IRIB covered the event without reference to that context. Mehr News is the only outlet that in the same report also raised Wes Anderson's Western project at Paradise Cinema, creating a dual narrative that all other sources completely overlooked.